Luke 9:23-26 23 Then he said to the crowd, “If any of you wants to be my follower, you must put aside your selfish ambition, shoulder your cross daily, and follow me. 24 If you try to keep your life for yourself, you will lose it. But if you give up your life for me, you will find true life. 25 And how do you benefit if you gain the whole world but lose or forfeit your own soul in the process? 26 If a person is ashamed of me and my message, I, the Son of Man, will be ashamed of that person when I return in my glory and in the glory of the Father and the holy angels.
To win in the world is to lose in eternity. Our ultimate reward comes not in what we get here on earth, but what we give to God. If we give our lives over to the world, that is it’s own reward. But if we give our lives over to God, we gain eternity. God desires more for us that what this world can offer. He desires us to have true eternal life.